COMMUNICATION

1) Teaching and learning is the process of communication.

2) Teacher acts as catalyst.

3) Communication means sharing of ideas and feelings in a mood of mutuality.

4) Communication is derived from Latin word 'Communis' meaning sender and receiver of message is termed as communication.

5) It is a two way or Double way process.

6) Communication involves:

1) Source and his message

2) Receiver and his response

7. The Chief emphasis in communication on Target Audience

8. Communication Systems:

K- Knowledge

S- System

C- Consuming 

G- Generating

D - Disseminating 

Agencies:

KGS

Universities

Research institutes 

Private Organisation

Voluntary Organisation

KDS

Mass Media

Universities

Research institutes

Govt. Agencies 

Voluntary Organisations

KCS

Farmers

( in Agriculture)

9. Key Elements of Communication:

a) Sender 

b) Message

c) Message Treatment - Encoding

d) Communication Channel / Medium

e) Receiver: Itis the most important element because every element is directed towards receiver

f) Receiver's response

10. Communication Process

11. Ingredients in communication:

Source --------- Message --------- Channel -------Receiver

12. According to Berlo(1960)

Source ---- Encoder ---- Message ----- Channel ----- Decoder----- Receiver

• Classification of Communication

( Ext.Teaching Methods)

A. According to use and nature of contact:

1) Individual Contact Method / Interpersonal channel of communication:   Here contact is face to face or person to person.

It is very effective in teaching

2)Group Contact Method: 

Grroup means a group of 2-30 persons but usually consist of 20-25 persons.

Group is usually formed around common interest.

3) Mass or Community contact Method :

It is more useful for making people aware of the new agricultural technology quickly.

Examples of different methods:

*PAE Set full form -  Public Address equipment

B. According to Equipments i.e. Projected and Non Projected :

1) Projected Aids: 

Here Projection is controlled by motor and electricity

e.g.

1) Film Projector

2) Slide projector: Slide is of 35 mm and direct projection 

3) Overhead Projector:

    It is indirect projection and trans ok arencies are used 

4) Epidiascope/Opaque Projector:

There is no need of transparency.

Epidiascope means both transparent and opaque materials can be seen on the screen by magnifying

One additional mirror is required in it.

2. Non - Projected Aids:

No machinery is required

Eg. Flash cards , Graphs , charts , leaflets , Folders , Blackboard 

C. According to Audio- Visual aids: Examples are

1) Audio : Radio , Taperecorder

2) Visual : Flash cards , overhead projector, slides

3) Audio - Visual : Puppet, Drama , Television, Cinema 

✍️ Agricoss Vaishnavi Nimkar

( Source- Fundamentals of Agriculture VOL-1)

( Gunji, Dhamangaon Railway)

Mob.No: 7666441799